Ryk Narell has always worked with professional commercial images. He started in the printing industry and then moved to commercial photography.
He has now returned to publishing but this time ... electronic publishing...web.
He still has powerful cameras and video capabilities... See Photography.
Effectiveness Of Video
The reason for such rapid growth in video advertising is its effectiveness. If a picture is worth a thousand words, a video is worth much more. Forrester estimates that one minute of video equates to 1.8 million words of text in the message communicated.
The effectiveness of video is more than just volume. Even with that much information crammed into one message, consumers remember videos. The Online Publishers Association states that 80 percent of users recall watching a video ad in the past month, with a whopping 46 percent of those taking some follow-up action, such as looking for more information or visiting the advertiser’s website.
LSA’s white paper cites similar numbers. LSA surveyed 2,000 consumers and found that 44 percent of buyers viewed an online video while searching for local products and services. Fifty-three percent of viewers contacted the business after watching a video, 51 percent visited the business website, and 33 percent visited the store. Seventy-one percent of viewers ended up making a purchase. Search Engine Land